Blue Components - A new name in Power Steering

Australian Power Steering, Australia’s market leader in remanufactured power steering units and components, has launched a new program in steering pumps that is expected to have wide appeal across the trade.

Marketed under a completely new brand name to the Australian market, ‘Blue Components’ initially includes a range of 10 brand new steering pumps covering popular Holden vehicles, with Ford applications due for release mid April. These are covered with a two year/40,000 km warranty, and as new units, they are available to the trade without any core deposit or the requirement to return the old core for remanufacturing.

In launching the new brand, APS Sales and Marketing Manager, Kieran Field said, “Blue Components pumps will be marketed alongside the renowned APS re-manufactured units, complementing Australia’s most comprehensive range.”

“We are excited to offer an alternative to the trade minus all the traditional processes associated with exchange units, and in addition the new units are very competitively priced,” he said.

The new range is set to expand over the next few months with the release of the Ford range of steering pumps plus power steering accessories such as filters and pressure switches.

The initial program is available from APS distributors throughout Australia.